FOR IMMEDIATE RELEASE

Contact:

Aly Saxe

Ubiquity Public Relations                                                                                               

(602) 268-6849

aly@ubiquitypublicrelations.com

 

Flypaper Studio, Inc. Closes $3 Million in Series A Funding

As Company Launches Flypaper Product at DEMO 08

Breakthrough Rich Media Technology Allows Anyone to Easily Create, Edit and

Share Flash®-Quality, Interactive Stories on the Web

 

(PHOENIX, Ariz. – February 6, 2008) – Flypaper Studio, Inc., an innovator in rich media content software and services, today announces the company has closed $3 million in Series A funding. The venture capital round comes from Sierra Ventures of Menlo Park, California, and SCF Arizona of Phoenix, Arizona.

 

“We can easily see how Flypaper solves a problem for businesses, while providing something very simple and attractive for consumer use as well,” commented David Schwab, managing director at Sierra Ventures. “Early recognition of Flypaper has been substantial. With Pat Sullivan and his team leading the way, we anticipate growth of the company and success of the product to come very quickly.”

 

Duane Miller, chief business development office for SCF Arizona went on to say, "We are excited to follow on our Invest Southwest Investing Sponsor Award with additional funding. The Flypaper management team has taken an exciting concept and built a multi-dimensional business model around it to address a very large market opportunity."

 

Flypaper was launched last week at the exclusive DEMO 2008 Conference, held January 28-30 in Palm Desert, California. The company took home a coveted “DEMOgod” award, which recognizes the top new products from the conference. Flypaper allows users to easily create, edit and share Flash®-quality, interactive presentations and rich media content for Web-based delivery or live. With Flypaper, anyone can tell impressive stories without the cost and complexities of custom Flash design and development. Flypaper is available as a free download from Flypaper.net. The professionally designed story templates, called models, can easily be edited, shared and endlessly reused.

 

The Flypaper Web site hosts an ever-growing library of models and content, making it especially easy for users to download, customize and share new creations. For users who require additional help with customized presentations, interactive training content development, branded model templates or hosting, Flypaper offers advanced business services at a fraction of the costs typically associated with interactive development projects.

 

Flypaper brings a seasoned team of executives in the software industry, including veteran software entrepreneur Pat Sullivan who was recently named CEO. Sullivan’s background includes starting and leading many successful software companies such as ACT!® and SalesLogix®.

 

The proven Flypaper management team is rounded out by veteran entrepreneur and Flypaper founder, Don Pierson, now executive vice president of services; successful technology executive and former general manager of ACT! and co-founder of SalesLogix, Greg Head, now Flypaper executive vice president of products; proven development executive and former co-founder of SalesLogix, Sunil Padiyar, now executive vice president of community; Pat Stoner, now CFO, was the former president of Omega Legal Systems and Learning-Edge; and Brandon Zeuner, now executive vice president of sales, was the former director of key accounts at SalesLogix.

              

About Flypaper Studio, Inc.

Flypaper Studio, Inc. is a Phoenix-based technology innovator focused on revolutionizing the way people create and deliver rich, interactive content for the web. Flypaper allows everyday users to produce high-impact stories that rival the interactivity and quality of custom Flash development without the cost and complexity. From the Flypaper Web site, users can download the free application and access an endless variety of professionally designed, Web-ready pages – called models. Users simply drag and drop a model into the tool, customize and immediately publish the new creation for live presentations or Web-based delivery. To learn more or to download your free Flypaper software, visit www.Flypaper.net.

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